Basic Attention Token (BAT) Cryptocurrency Investment Research Report

Basic Attention Token (BAT) Cryptocurrency Investment Research Report

Basic Attention Token (BAT) Cryptocurrency Investment Research Report 1500 1383 CryptoInvestResearch

Table of Contents

Introduction Basic Attention Token (BAT)

Basic Attention Token (BAT) is an Ethereum blockchain based advertising exchange platform connecting publishers, advertisers, and users. BAT is the ERC-20 utility token used on the platform and it is integrated with the Brave web browser. Basic Attention Token plans to significantly improve the efficiency of marketing on the internet, especially digital advertising by creating a new system that rewards users for viewing ads.

The Investment Story for Basic Attention Token (BAT)

Basic Attention Token (BAT) is a Top 36 Coin at Coinmarketcap at the time of writing.

Basic Attention Token (BAT) is designed to revolutionize the advertising industry. The idea behind the platform is brilliant. A revolutionary digital advertising and rewards platform that rewards users in BAT tokens for any ads they opt into seeing. BAT locally matches ads to users without any tracking or data collection required. Brave is a new, privacy browser that blocks all third-party ads and trackers by default.

Its a token for an industry estimated to turnover over $200 billion per year. The key issue of this industry is click fraud, view fraud and other forms of abuse. Generally, the advertising industry pays the content publishers (websites, youtubers, content producers, social media influencers) for the views or clicks they generate with their audience.

BAT enters this field to facilitate the transactions between publishers, the advertising industry and users for their attention. By adding the users to the process, registering everything on the blockchain, the process of view and click rewards becomes transparent and fraud gets minimized. User wins, they get a payment for their attention, advertisers win, they don’t have to pay for click fraud and publishers win, as they can fully monetize the content.

Investment Rating for Basic Attention Token BAT



Mid term accumulation in the range of:
0.11 – 0.12 USD

Investment Valuation Scores for Basic Attention Token BAT

Project Fundamentals Score
Token Economics Score
Community / Social Attention Score

The Valuation Scores are based on the Cryptocurrency Valuation Model developed by The Coin Research Team. Please see below for more details.

Cryptocurrency Investment Strategy for Basic Attention Token (BAT)

Investment Rating: Accumulate Basic Attention Token (BAT)
Buy Up to Price / Accumulate: $0.11 – $0.12
Stop Loss: $0.08
Position Size: $500–1,000 if you’re a smaller investor or $1,000–2,000 if you’re a bigger investor

Cryptocurrency Exchanges: Where to buy Basic Attention Token (BAT)? 

Best Exchanges to buy Basic Attention Token (BAT): 

At the time of writing, BAT is being traded in 67 cryptocurrency pairs on key exchanges. The Exchanges with the biggest volume are 55 Global Markets from Korea, Binance and Coinbase.

Buy It On: Binance (RECOMMENDED), Coinbase

Coinbase exchange for beginners

binance cryptocurrency exchange for bitcoin altcoin trading        

How to store Basic Attention Tokens? 

BAT Tokens are ECR20 tokens, stored on the Ethereum blockchain. Every cryptocurrency wallet that works for Ethereum, will work for BAT too.

We recommend to not store the coins on cryptocurrency exchanges. It’s safer to use the own wallet, where you control the keys.

Store It On:  Nano Ledger (RECOMMENDED), MyEtherWallet

Price Scenarios and assumptions for Basic Attention Tokens BAT  

Bull Case Scenario:
Target price range 0.30 – 0.35 USD (250% – 292%)
(Assumes step by step acceptance of the business model through media companies and adoption of the Brave browser)

Base Scenario:
Target price range 0.25 – 0.30 USD (208% – 250%)
(Assumes that the market turns around and an average adoption rate of the browser that builds over time)

Risk Bear Scenario / Stop Loss Scenario:
Target price range 0.08 USD (-34%)
(Assumes low adoption of decentralized exchanges, competitors offer a better protocol, bear market environment for crypto)

Basic Attention Token(BAT)
$0.546 -6.95%(24H Vol)
7D Chart

Time Horizon for Basic Attention Token (BAT)

Our target prices are based on mid-term to long-term scenario estimates.

Note that the current market development and the chart development of BAT do not indicate a turnaround from the downward trend. Cautious investors should wait for turnaround signs of the market and BAT.

Out mid-term definition means 6-12 month, long-term 12-18 month.
Short-term investments (less than 3-4 month) are the playground of traders, day traders, who are “always online” to monitor the live market’s developments based on Technical Analysis and Fundamentals.

Chart Development of Basic Attention Token (BAT)

  • basic-attention-token
  • Basic Attention Token
  • Price
  • Market Cap

Key research findings: Basic Attention Token (BAT)

Part 1): Company Background and Recent Updates of Basic Attention Token (BAT)

It took a few decades of development to have fast internet, fast devices, new tracking methods in more or less every corner of the world. Digital advertising jumped on this train and used the developments to grow exponentially many years. It’s in the meantime the biggest segment of the advertising industry. TV, Radio, Sponsoring are generating as well high numbers, however, ranking below digital advertising.

Basic Attention Token market growth potential

And this industry is still growing rapidly. Advertising became very targeted during the last years. Personalized advertising, based on your interest and behavior has taken over the spill broad advertising we know from the past.

This is not the end of the growth trend. The higher the personalization and the better the tracking possibilities, the more money will be spent to target consumers. The industry analysts expect that digital advertising will again double during the next 2-3 years. This itself is exceptional news for an investor. However, to identify a player in the blockchain industry, that could add significant value to this billion industry, is even better news.

Basic Attention Token is the player who is extremely far in the process to come out with products and solutions, that can take the world of digital marketing like a Tsunami.

Our conclusion: Basix Attention Token (BAT) is a highly undervalued cryptocurrency project, with a real working product and a very strong and highly committed team.
If they manage to achieve adoption for the Brave Browser, we will see this project raising in the years to come. The success of the BAT Token depends on the adoption of Brave.

It is an amazing opportunity to buy this token for a long-term investor. Don’t expect that the revolution will happen fast. Expect a step by step development at the beginning, before it goes exponential.

The use case of Basic Attention Token BAT

BAT turns the current advertising model inside out. If you surf the internet today and you get bombarded with advertising, you do not get paid for your attention, your time, or the electrical power and data you’re consuming, to view that advertising.  Someone is just using you, to earn money for your attention. As long as this advertising is very helpful too and supports you in finding the right things, identifying solutions for your issues, this might be ok and acceptable.
But more often than not, you feel abused by the marketing industry, wanting to sell you another vacation, flight, book, hairdryer, you name it.

BAT is working to give users back the control over their own attention. Attention should become a conscious behavior, you decide what you what advertising you want to see and get rewarded for it.

cryptocurrency research how it works basic attention token bat



How is Basic Attention Token BAT working?

In very simple words:  Today you surf the web with a Google Chrome, Microsoft Edge or Apple Safari browser.
And there are 2 options: Either you use an extension to block advertising or not. Most people have a regular installation and do not block advertising.

Basic Attention Token has developed an own browser called Brave Browser. The Brave Browser allows you to opt-out of not wanted advertisements. And in Brave, you get rewarded in BAT for seeing ads. Or you can tip content contributors, publishers, etc.

The mission and goal of BAT is to dramatically improve the efficiency of the digital advertising industry by using the power of the blockchain. The Brave market place, allows publishers and users to trade advertising and attention-based services.

The system works anonymously and there are no middlemen or service agencies to track, store and sell your private data with this model. This is probably the key reason why Google and Microsoft are not big fans of this advertising distribution model. Their business model consists of being a middleman and charging for the services to distribute advertising to users, by using private user data, they accumulated over time.


cryptocurrency Investment report basic attention token BAT



BAT is a Robin Hood for the advertising industry

Advertising is expensive for the user. Yes, for the user. Some studies estimate that up to 79% of data traffic on mobiles comes from advertising and as much as 21% of battery life. In a nutshell, we the web users are being monetized but not rewarded.

The marketing industry is abusing us to achieve their financial goals. This is where Brave and BAT get attractive. If you use Brave and opt-in to receive ads with BAT, you will be able to receive some % of the ad revenue depending on the ad type the current publisher uses.

Twitter Feed Basic Attention Token (BAT)

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Part 2): The Team and the Investors of Basic Attention Token (BAT)

Bredan Eich (Founder and CEO) and Brian Bondy (Co-Founder) are highly rated in the Web industry. They are the creators of JavaScript, co-founders of Mozilla and Firefox which set their qualifications on the highest levels. The project was funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others.

Part 3): Valuation of Basic Attention Token (BAT)

Like always the introductory reminder: Cryptocurrencies are a new asset class. The performance of these assets is based on a different set of fundamentals, compared to standard Stock or Bond assets. Most projects are in an early stage, very much comparable to startups during the area. Therefore financial indicators (like Net Revenue, Margin, EBITDA, Cash Flow) would not provide valuable insights and are not available. Softer Key performance indicators are rarely available too, like the number of customers, adoption rate, etc. 

The Coin Research Team has developed a comprehensive CRYPTOCURRENCY VALUATION MODEL for Tokens and Crypto projects. We use a broad set of indicators and group them into 3 categories: 

  1. Project Fundamentals 
  2. Token Economics
  3. Community / Social attention   

The Score range is from 0 – 100 (maximum). Scores above 70 indicate very solid projects with strong indicators in the subsegments researched.


Project Fundamentals Score


Token Economics Score


Community / Social Attention Score

The Coin Research Valuation Model for Cryptocurrencies considers the following:

  • Fundamentals Score: Research of the Idea, Use Case, Whitepaper, Blockchain, Legal risk ICO, Funding level, Competitive situation, Roadmap, Github, Team, Leadership, Governance, Investors, Advisors, Transparency, Communication, and several others.
  • Token Economics Score: Token use case, Value from the use case, Incentive to use it, Inflation, Distribution, Decentralization of Ownership, Dividend Model, Governance model, Exchanges, Liquidity, Daily Volumes, Fluctuations, and many more.
  • Community and Social Attention Score: Followers, Hashtags, Mentions, Members Social Media channels, activity, quantity and quality, Tonality, Promotions, Educational material, Support Groups, etc.

Part 4): Investment Risks for Basic Attention Token (BAT) and How to Mitigate Them?

The invest concept of a cryptocurrency is still novel and, compared to traditional investments, Basic Attention Token doesn’t have much of a long-term track record or history of credibility to back it. With their increasing use, Cryptocurrency Coins and Tokens are becoming less experimental every day, but remain in a development phase and extremely volatile.

Please note and unchanged: Cryptocurrencies are pretty much the highest-risk, highest-return investment that you can possibly make.

Our overall risk evaluation is MEDIUM for Basic Attention Token (BAT). 


Risk 1: Market Volatility for Basic Attention Token 

Cryptocurrencies and BAT included, are highly volatile assets. The 2-3% fluctuation you might know from the stock market, can easily translate to 15-25% fluctuation in Cryptocurrencies. During the same day!

Indeed, the value of the BAT Token has seen wild swings in price over its short existence. Subject to high volume buying and selling on exchanges, it has a high sensitivity to “news.

The volatility of BAT Token fluctuates between 0.07 USD to 0.83 USD. Huge swings on a daily basis between 5-10% are rather usual than exceptional.

We see the BAT token currently in a downward trend, that seems to stabilize around 0.11 – 0.12 USD.

Basic Attention Token BAT development cryptocurrency investment chart

Source: Coinmarketcap


Risk 2: Company Inherent Risks for Basic Attention Token (BAT) 

Company inherent risks are:

  • Security breaches and hacks of the Basic Attention Token blockchain and protocol. Note this is a “Software Only” company and the software/ protocol is everything they produce. Entirely digital companies and all cryptocurrencies face a high risk from hackers, malware, and operational glitches.
  • Important team members could leave the project. The best ideas are worth nothing if there are no high skilled people to execute. The expertise of the leadership team at BAT is crucial for success.
  • The Brave browser suffers a lack of acceptance and the economic model behind the token will not prosper. The Browser market is dominated by Google. And Goolge might not allow BAT to develop an extension for Google Chrome that blocks Googles Business model.

The BAT Basic Attention Token price is quite dependent on the total market situation and the development of the cryptocurrency / blockchain industry. Negative developments in the industry, e,g, on Bitcoin, Ethereum and other main Cryptocurrencies will affect the price development of BAT.


Risk 3: Regulatory Risk for BAT Basic Attention Token

BAT raised money through an ICO (Initial Coin Offering) (15m USD, May 2017). As a result, governments may conclude that BAT tokens are securities and might seek to regulate, restrict or ban the use and sale of tokens. Or the SEC might enter into a legal dispute with BAT Basic Attention Token.


Risk 4: Investors Risk BAT Basic Attention Token – Consumer Protection

Unlike traditional banks, cryptocurrency doesn’t have any official safeguards or insurances. Your wallet is not a bank! Your exchange is not a bank!

For example, whereas the Federal Deposit Insurance Corporation underwrites depositors’ savings to the value of $250,000 each in both banks and brokerages, crypto exchanges are not part of the program. If your exchange becomes insolvent, you will lose everything.

Ultimately, buying cryptocurrencies could result in losing everything you invested in them. You should never invest more than you can afford to lose.

Part 4): The Worst Case Scenario and How to Avoid it?

The worst-case scenario for Basic Attention Token (BAT) is that the coin falls to zero. Or nearly zero. This can happen if the Software would be hacked, the issue is not solvable and the company would not be viable. However, the probability is extremely low for this.

Form an investors point of view, the risk is that the investment does not develop positively and the coin drops in value.

How to avoid losses with cryptocurrencies? (BAT)

We recommend working with a clear Loss limit Strategy. Means, when the coin reaches a level you set, e.g. 0.08 USD for BAT, you sell the investment.

This can be executed via Stop Loss Orders if you keep the coins in exchange. Stop Loss Orders allow you to set a price at which you want to sell a coin. Stop-loss orders are designed to limit an investor’s loss on a position in a security.

Example: if the coin reaches 0.18 USD, your Stop Loss Order will be executed and you would automatically sell at 0.18 USD.  Note that if the price of the coin never reaches your limit price, your trade won’t be executed.

Stay tuned to The Coin Research and check our updates. We will publish updates to BAT Basic Attention Token on a regular basis.


The Authors do not own BAT  tokens. This research report is strictly informational and is not investment advice. Please refer to our Legal Notices for further information.  The Coin Research and the author did not receive compensation to create this research report, outside of our customers and subscription paying members. We have not been hired by the covered company or other third parties (e.g. consultants, advisors, VC) to prepare this research report.

Forward-Looking Statements and Projections:

Any estimates, projections, forecasts included in this document are speculative and based upon analysis of publicly available information. The targets, recommendations, thoughts shared in the report are subject to known and unknown risks, uncertainties and other unpredictable factors. The report might not cover all risks, might be materially wrong and forecasts might not materialize. No representations or warranties are made as to the accuracy of such forward-looking statements.

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